How To Improve Your Mobile Marketing Campaign | Eric Chua : Life …

How familiar are you with mobile marketing? What kind of marketing plans can you come up with? If you answered yes, could you improve your current plan? Is what you are doing now working or is it not helping you business? Are you certain your plan is being applied properly? If you are unable to respond to these questions with confidence, check out the following tips.

A/B testing is a great tool you can use for mobile landing pages. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. By creating an A & B version of your landing page, you can test effectively. The results will show you which version you should choose to develop further.

A mobile app related to your products or industry could be helpful. Customers can use the app to conveniently keep tabs on possible sales and special offers. Along with increasing your brand recognition, it can also increase sales. Developing applications will cost some money, however, so consult with a professional.

TIP! Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. You stand to lose potential customers if they cannot comprehend your advertisement.

Mobile Device

Remember that people who are using a mobile device to see your website will have a harder time navigating. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.

Make the most of your company website. Use your website to advertise your mobile sites and smartphone apps. Doing so will let your customers stay in touch with you when they are traveling or away from home.

TIP! You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. You?ll risk annoying customers with this practice, even people who already like your products or services.

Research about your audience. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. Do they use their cellphones more than their computers? What mobile platform is their cell phone? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.

When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Use common courtesy.

Use a variety of online media to supplement your mobile marketing. Create content that meshes well with the mobile homepage, and link to everything that might help draw visitors and get them more involved. You will sell more products on a site where people feel they can participate and interact, rather then just reading text.

TIP! If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. Because SMS requires access to the notification system of a user?s mobile device, it can have disastrous results if abused or used inappropriately.

When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. If you have flash on your normal website, then you must only link to your mobile version.

Use mobile-friendly maps and driving directions on your site. Most people use mobile devices to aid them in traveling to various locations. They will be able to get better access to you if they know where to find you. Include a map to your location, and make it easy to read. Consider using an external link to a known site, like Google maps, for your customers.

You should make sure that you can view your mobile marketing on all devices. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.

TIP! Evaluate your message with a usability test. It will allow you to make sure your audience can view the material you are going to send out.

A great tip to do in having an effective campaign in mobile marketing is to have a usability test before going live. Your campaign is not going to go far if your recipients get broken or indecipherable messages. Try out your messages on friends or coworkers to get another perspective before you go live.

To improve your own social marketing, keep an eye on your competition?s efforts. You have to stand out from your competitors.

Qr Codes

TIP! Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.

For a great way to bring in customers and help your brand become more well-known, use QR codes in your campaigns. QR codes are a great way to share discounts, promotions and coupons. QR codes are convenient to scan with a smartphone, and even easier to use. By using this resource you can interact with your customers while you have their attention.

Always attempt to go viral to ensure that your advertisements are having the most effect. They could recommend it to friends and family, which will increase your customer base.

Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. Be aware that you have a variety of different options to use here.

TIP! You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. Put a promotional code on each coupon.

Be sure to test mobile websites and ads on multiple mobile devices. Mobile devices feature various browsers, resolutions and screen sizes. Therefore, the appearance of your site and ads may vary from one device to the next. You should test on the most popular mobile devices, such as iPhone and Android.

Invest in dedicated short codes rather than sharing them. Although it can be expensive ? approximately $2,000 ? it is possible to link them to your brand. People will begin to recognize the short code and relate it to your business. It is a small price to pay to avoid legal problems, too. Sharing a code makes you liable for anything other companies do to abuse the code.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers

TIP! In order to succeed in mobile marketing, you must work on a step by step basis. You need to do this too.

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Source: http://www.maynaseric.com/how-to-improve-your-mobile-marketing-campaign-2

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